10 Cheap but Effective Outdoor Advertising Techniques


10 Cheap but Effective Outdoor Advertising Techniques

There are many ways to maximize your marketing efforts, and outdoor advertising is a good avenue to explore creativity without spending too much. Its diversity and versatility provides room to innovate and bring your message closer to your target audience. With these techniques, you will be able to advertise your business while keeping your budget on track. Check out the suggestions below.

  1. Car magnets

Car magnets are a great for mobile advertising. By placing them in both sides of your car while driving around your target area, you can easily get hundreds to thousands of visual impressions per day.

  1. Store signage

A store signage is the usually the first advertisement that is made for your business, so it should be eye-catching enough to make people notice. To maximize its effect, install another signage facing the sidewalk so it can be easily seen on both directions.

  1. Digital billboards

By sharing space with other businesses, digital billboards are actually cheaper than its traditional counterparts.[1] You may choose to make your own advertisements using computer software to further save on the designing costs.

  1. Posters

Posters can be easily printed and distributed on public areas such as bus stops, bulletin boards, parking areas, and other places where you want your advertisement to be seen.

  1. Flyers

Flyers are here to stay, because this form of advertisement is not only budget friendly, it also reaches your target audience directly as well. To save time and effort, look for flyer distribution companies to make sure that your advertisement is efficiently delivered.

  1. Coupons

Entice your customers to make a quick decision by giving out coupons. After all, most people just couldn’t resist a sale. A word of advice though, it is better to limit the frequency of your sales promotions so your customers will know that they have to grab the opportunity when it comes.

  1. T-shirts

Another inexpensive way to promote your business is by printing your advertisement on T-shirts. Be the walking advertisement, and make your staff wear their promotional shirts on their way to work too.[2] You could also print your ads on jackets which will be useful during the colder months.

  1. Stickers

It’s fun, it’s colorful, and it comes it all shapes and sizes. This makes stickers a cool advertising tool. Add value to your sticker advertisement by incorporating useful information, so that people and other businesses will welcome your stickers.

  1. Ref magnets

Refrigerator magnets are very effective marketing tools. Some magnets stay on the kitchen for years, so it is important to incorporate function when using it for advertising.[3] Choose calendar templates or photo frame cut-outs for your design to give your ref magnets extra mileage in terms of usefulness.

  1. Promotional gifts

If you have to choose between a pen and a keychain, then better choose the pen for promotional gifts. Key chains are usually stashed away while one can never have too much pens. When you use inexpensive products to advertise your business, keep in mind that it should be practical as well, to avoid putting your money to waste.[4] The more functional a gift is, the longer the recipients will use it, hence the longer exposure for your brand.

[1] http://www.quora.com/How-do-digital-billboards-display-live-data
[2] https://www.americanexpress.com/us/small-business/openforum/articles/the-marketing-power-of-a-t-shirt/
[3] http://business.wikinut.com/Marketing-Your-Business-With-A-Fridge-Magnet/3m0e-ff6/
[4] http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html