Logo tips for car magnets – Part 2
19. Do more with less
Sometimes the most powerful thing you can do with a logo is take something out of it. It’s a valuable practice to continually ask yourself if the logo needs X or Y element. If it’s not necessary — i.e. it does nothing to further the goals you set out for your logo in the very beginning of the process — dump it. It’s very telling that so many corporate logos have become less complex, with fewer elements, over the years.
20. Sometimes, you can’t do it all
Remember, the logo you’re designing doesn’t have to say everything one could ever want to say about your company, its history, and its values. Your logo doesn’t even have to have an image or likeness of the products you sell or things you do.
How many restaurants do you know with a picture of their food in their logos? Chances are, not many.
21. Get your voices to sing in harmony
If you plan to have a slogan in addition to your logo, you can enhance the power of both by making sure they “lock up” well together. Think of it as getting two voices to harmonise well. Just make sure the slogan and logo don’t have to be seen together to make sense of either one. Similarly, it’s important to remember the whole picture, even outside the boundaries of your car magnet. If you’re advertising a limousine service, and the magnet is mounted on a limousine, people will get the idea without you having to spell it out too much for them. If you’re a contractor, your ladder- and tool-laden ute or van will probably tell the story of what you do better than a graphic or words on your magnet could. Consider your vehicle the third voice in these cases.
Remember: your logo is not just the brand.
22. Adapt and thrive
The first part of this tip applies especially to those who may be looking to apply their old logo to a new car magnet: Assuming your logo has been vectored so it will scale cleanly (see Tip #7 earlier in this post), you may want to consider adding something to it to make it more suited to the larger format. Say you designed a really simple, small logo for a black-and-white business card. That same logo will have value on your car magnet because those who have seen your business card may recognize it. However, the larger expanse of your car magnet may call for a light drop shadow, an outline box, or inclusion of your slogan (see # 21). At the same time, it’s important not to overclutter your logo just in case you want to shrink it down for other uses someday. A logo with tons of cool elements that look great on your car magnet may look like a hot mess when you shrink it down to business card size. Finally, it’s worth taking time to make sure your logo will transfer well into newsprint, online, and even things you might not have thought about when designing a logo for a car magnet, like uniform embroidery — all different media with different legibility thresholds to consider.
23. Design for time
Remember, a logo is something you have to live with for a long time if you expect it to have any resonance with your customers. Make sure it resonates for the right reasons and not the wrong ones. Don’t use a hot new typeface that will look dated in a couple of years, for example, because in a couple years people will remember you only to laugh at that silly font you used, if they remember you at all. Also, don’t let your logo pigeonhole your business. You may evolve from doing just one thing to doing three additional unrelated things within the span of a decade. Just ask Virgin Records/Mobile/Airlines. You get the idea. It never hurts to get feedback before deciding on a final logo design, so don’t hesitate to show your favorite two or three designs to friends, colleagues, family, and even customers to see what they think.
24. Be serious (or don’t)
When picking both a logo design and the font you use in your logo and on your car magnet (if you do, indeed have words in your logo and/or car magnet), be sure to consider the fit for your business. You probably don’t want a logo and font that implies whimsy and playfulness if you’re advertising your home security company, just as you wouldn’t want a logo and font that implies a serious, stodgy demeanor if your trade is building children’s playgrounds.
25. Test your logo outside your hometown
If you travel for business a lot, your car magnet will be seen in different parts of the country. A logo that resonates with longtime customers of yours in your hometown may not resonate as well in a town several hundred kilometers away. If you can, summon a few people from outside your immediate area in seeking feedback on your logo design.
26. Mind the naughty stuff
Be careful not to include any unintentionally naughty elements in your logo design. Again, this is where getting plenty of feedback can be of immense help. Say your business is called “Australia Regional Sales Enterprises” and your logo consists of those words stacked on top of one another. Congratulations, you’ve unintentionally shown your backside to the world by way of juxtaposing the first letters of each word on top of one another.
27. If you’re changing an old logo, beware
People are averse to change. While you may want to take designing a new car magnet as an opportunity to design a new logo for your company, you should prepare yourself to receive negative feedback. Don’t let it get you down.
28. Make some rules
Designing a new logo is a perfect excuse to create a logo style guide that sets out what can and cannot be done with the logo in the future — so if you don’t want your logo placed within a frame, make that part of your style guide: “Do not place logo in a frame.” Spell out what font you used, if any, as well, making sure to include any style modifiers such as italics or bold in addition to the font size, tracking, kerning, leading, and spacing. You can’t include too much info.
29. Read, then read some more
You’re showing some solid initiative by reading this tips article. There are other resources you may want to read when seeking design tips. Google is your friend. Search “logo design tips” for starters. The more information you can take in, the better prepared you’ll be to design a logo that lasts and is effective.
30. Plan, then make a plan
By reading this, it’s obvious you’re either really bored at work, or you’re planning to design a logo. If you fall in the latter category, you may find it helpful to create a flow chart or a web diagram to help organize your ideas for the logo. Include things we’ve outlined here such as what you want your logo to communicate about your company, what kinds of fonts you want to use (if any), colors you feel would be a good match, and more. This will help you keep your mind organized as you begin making those initial sketches.
Enjoy the amazing benefits by car magnets!
- Logo tips for car magnets – Part 1
- Volvo Road Magnets Tell Autonomous Cars Where to Go